Kanye doesn't care, he spent no money on promo or even album art so everything is going straight to his pockets from sheer star power. Kanye is king get over it.
It did and it's a surprise that his daughters birth hasn't boosted sales. If he and Kim make one outing/sighting/announcement during the next couple of days he'll sell better
That being said he deserves it for calling the album Yeezus and J.Cole could use a number one album, will he be getting one?