Apple is by far the world's largest music retailer, revolutionizing the music industry by bringing on the digital music sales revolution through the iPod and iTunes.

Now, the King of the Technology industry is set to unveil iRadio, some type of free music-streaming service for its users. With other streaming services like Spotify and Pandora rapidly gaining traction, how will the entrance of the most powerful company in the music industry and consumer electronics world affect things? Do you think it will change the industry? Spur digital sales? Destroy them?

I think it's going to affect but not completely change the industry.

Lets wait til they release it.

It sounds like they're going to be following Pandora more than Spotify, and Pandora has a really large user base so idk. If they did a free service like Spotify though, they'd probably crush the competition because they have such a large catalog.

I don't know. A few years ago, something like Pandora was seen as very appealing (even though I always used Rhapsody back then, so I always thought Pandora was pointless ) but a lot of its appeal has ended up with the rise of Spotify.

So if this service is going to be like another Pandora, I don't think it'll work that well. Pandora is still here because of fanbase over the years, but ultimately people want control. Maybe they didn't know Rhapsody before so they turned to Pandora, but now that they know about Spotify, they might not see the appeal in this. Once you know a way to have more control over something, you never want to give it back.