The Xbox team has been working for years for this big day, with great anticipation for fan’s reaction to our big reveal. The Xbox Reveal event drove record-breaking viewership – with over 8.45 million people watching the Xbox Reveal event in the first 24 hours, rivaling one of the top-most concurrent streamed events of all time.
On Xbox.com, we nearly tripled our previous concurrency record – with almost three times as many people watching the livestream at the same time, versus any other major event in Xbox.com history. According to our friends at Akamai, our streaming partner, the Xbox Reveal event was among the most watched live broadcasts delivered by Akamai in their history, nearly doubling peak traffic records and eclipsing concurrent viewership high-water marks set by events such as the 2010 World Cup, Royal Wedding in 2011, and 2012 election night.
While a massive success online, millions of TV viewers also tuned in. Nielsen reports over 1.73 million people tuned into our briefing on SPIKE TV and the Xbox Reveal event was the #1 television show for Men 18-34 at 10 am on May 21.
- 15m tuned into the livestream (UStream claimed 7.5m tuned in via their channel)
- 25m facebook visits in the seven days after, 700k likes
- 1.2bn 'impressions' on Twitter in the 48 hours after (whatever that means), reaching 110m people
- 21m views of the summary video on youtube in the 7 days after
- 900k 'first to know' gamestop sign ups in the 60 days after
