During an investor call Monday morning announcing Yahoo's $1.1 billion acquisition of media network Tumblr, Yahoo chief executive Marissa Mayer emphasized that Yahoo wants to "let Tumblr be Tumblr," which she suggested would include allowing its numerous X-rated accounts to continue pumping out ****ography undisturbed.
Asked by an investor how Yahoo would balance user and advertiser interests with regard to Tumblr content that is "not as brand safe as the rest of Yahoo" --
content that presumably includes posts by sexually explicit Tumblrs such as "Red Hot ****," "**** and Weed" and "Secretary Sex" -- Mayer noted that the diversity of Tumblr's content was "exciting" because it allowed Tumblr, and by extension Yahoo, to reach a far wider audience. She explained that carefully targeting ad placement should allay the concerns of marketers who might be skittish about placing their brand alongside explicit content.
"I think the richness and breadth of content available on Tumblr -- even though it may not be as brand safe as what's on our site -- is what's really exciting and allows us to reach even more users,"
said Mayer, who did not mention ****ography as such, but referred obliquely to content that was not "brand safe." "One of the ways to start measuring our growth story here is around traffic and users, and this obviously produces a lot of that. In terms of how to address advertisers' concerns around brand safety, we need to have good tools for targeting."
Conscious of the threat of a mass exodus by Tumblr devotees wary of a corporate overlord, Mayer has repeatedly stressed that Yahoo will allow Tumblr to operate independently, and promised in a blog post about the acquisition that the tech giant would "not screw it up."
Tumblr chief executive David Karp, who was not present on the investor call Monday, wrote in his own blog, "We're not turning purple." Yahoo will keep Tumblr's team intact, noted Mayer, to whom Karp will report directly.
"In terms of the integration between the two sites, we plan to operate and brand and grow Tumblr separately from Yahoo," Mayer said during her call with investors. "We will not have Yahoo branding on the Tumblr site. We want to let Tumblr be Tumblr, and let Yahoo be Yahoo."
Source:
http://www.huffingtonpost.com/2013/0...n_3306382.html
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And there you have it: your **** is safe and sound!
