At 3:03 in the Here's To Never Growing Up video, there's a phone number on the chalk board. I called it and the single played and then some lady said that Avril Lavigne is launching a secret project and to dial 1 for text updates.

Here's the number, 310-878-9123, call for yourself. Weird. I wonder what it is.

Omg that lady's voice is creepy mazen:

It may be a chance to be in her next video, and you just broadcasted this to thousands of people

What kind of unnoticed marketing scheme (unnoticed because it's an obscure thing in a video)

Wow, impressive. Better be something good

yes is true... :O

I wanna tell you my secret, with just the sound of my breathing.

Queen A, is ready to slay,

Bandaids noticed this like 10 minutes after the video release This isn't news hahaha...

I'm in the UK and it doesn't work for me.

Creepy..

Yeah, like everyone on this planet.

delete this thread D;!!!

I dialed!

Old news!

We all knew this though...

Not Avril fan being all hipster about this Just shut up.

That's interesting