Cho Soo-hyun, who also directed the MV for Psy’s "Gangnam Style" and "Gentleman"; and also the MV for "Once in a Lifetime" from Shinhwa's State of the Art album in 2006. The choreography for the song involves vogue dancing, made popular by Madonna in her MV "Vogue". The dance style involves focusing on expressing the rhythm of the music whilst posing like a model, which has not been attempted by idol groups before.
