He's seen his career go from strength to strength over the past few years, and is rumoured to have bagged the leading role in the hotly-anticipated movie adaptation of Fifty Shades Of Grey.
And it would seem Alex Pettyfer was revelling in his newfound status as one of Hollywood's hottest young actors as he soaked up the sun while on holiday in Miami, Florida, with a group of friends last week.
The 23-year-old star looked as though he was lapping up the attention as he frolicked in the sea with a bikini-clad bevy of beauties.