Does it really matter to you if a celeb promotes a brand? or is the face of it? Like revlon or loreal? I don't really care. I care more about youtube or amazon reviews for stuff I am thinking of buying. Celebs aren't that serious to me.
Not really - while a lot of people don't change their minds because a celebrity becomes involved, a celebrity can bring attention to the brand they endorse, and there are some stans who would buy anything their fave's face was plastered over.
Well many people are naive and aren't like some people like you. For example, if the typical girl sees one of Beyonce's commercials (ex. the "True Match" one) they'd be like "Hey, I want skin like Beyonce's. So I'm gonna buy it."
No celebrity would ever get me to go buy a product. If the product is good, I'll buy it, not because some celeb tells me to.
They're just ways for artists to make more money while having companies actually think celebrity endorsements really make a difference. Just look at Pepsi.
If Rihanna face is on it, I'm trying it and if I like I will just support it more. Like Vita Coco I tried because Rihanna has an endorsement with them and I love it and I keep on buying. Which honestly is what companies wants, fans trying something because "X" is on it and then they love it and keep on buying.
Girls Aloud have done something kinda ooh to KitKat sales. The pop band, which took a break from their singing duties to promote the Senses variety, helped boost bar sales by 6.8% in the first half of the year.
Most celeb endorsements are meant for acting off impulse. The people behind the brand arent banking on those who devote their life to the lives of superstars , but to those who are in aisle 7 buying some soda and cant decide if they want Coke or Pepsi. They'll probably choose the one with the face of the celebrity on it just because.
