I wouldn't be surprised if it was rigged, I mean...Time Magazine proclaiming Lady Gaga as the most influential person of the past decade over politicians, activists and tech gods?
They've probably already done the cover shoot and interview with whats-her-face.
They have to consider their own credibility in cases such as this.
Though it is a wonder that they let her beat JKR and Obama, let alone have her on the bracket at all. Wouldn't surprise me if they did it for hits on their website.