For John's part, the writing and recording work was done in two creative bursts of less than a week each. Burnett told Billboard that was true, but finding "the tone" for the record was a months-long process. The album has been finished for a few months.
John made the point "I won't be kicking Nicki Minaj off the charts" and figures radio airplay for the new album is unlikely. Exposure is more likely through film and TV and the audience was ripe with music supervisors and executives, among them Sony Pictures' Kier Lehman and powerhouse supervisors Julia Michels and Nora Felder.