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Starting Wednesday through May 20, all the hashtagged “It’s All Good” content will be streamed on Fruttare’s U.S. Facebook page, which Ne-Yo and Lloyd will review to inform the writing process for an original song inspired by the campaign’s theme. The track will be released later this summer, and performed by Lloyd and Ne-Yo at Clear Channel’s IHeartRadio Festival in Las Vegas this September.

“I always try to look on the bright side of things, so it’s cool to have the opportunity to bring that philosophy to life in a new song,” Ne-Yo said in a statement. “I’m excited to work with Fruttare and Cher to let our fans inspire the songwriting process. I can’t wait to see what people share.”

A national TV, digital and social media campaign will also kick off later this month created with Spanish ad agency Lola. As for future music activations, Soukas noted, “We’re always keeping our eye open for great partnerships that can really make this brand loved by millennials around the country.”

Lloyd added in a statement, “I can’t wait to see how our different styles come together to create a new sound. We want people to have an ‘It’s All Good’ vibe all summer long, so we’re hoping to create a fun song that people can’t get out of their heads.”

Can't wait, I like them both.

Hope Ne-Yo slays like he did in Jessica Sanchez's Tonight

They are both great! Can't wait!

is this her lead single?

Nope! It's a promo single for an ice-cream brand.

I think they're launching the product in the US, so of course they want the two hottest, coolest US icons around!

"known musical act".

HER HAIR

No, but the lead single will probably be out almost at the same time.

Not "Queen of Pop" when she only has 1 top 10 hit & not "known musical act" when he has 11 top 10 hits BYE

Excited though they better SERVE

EDIT: wait, "I Want U Back" never went top 10 in the US

Not you shading your fave by giving her Queen of Pop honors

When is it being released

It's not recorded yet

Her album was cute, I guess I'll listen to this.

cant wait

Yes Cher Queen of Pop

so Madonna is also involved?

I'll give it a listen she is one of my faves

They changed the Hot 100 rules a couple of weeks before.

Had they been the same Hot 100 rules as prior, WUB would be in the Top 10 (I think peaking at #9)- MusicTalker off here did the stats for it.

Plus, with the new Hot 100/streaming rules, she'd fly into the Top 10. She peaked on Pop Songs at #9, so sales-wise she did enough, radio were just being too slow to pick it up.

I'd probably say they're gonna launch the new campaign around the X Factor US. So I'm assuming they're hyping late summer/early autumn, then dropping the lead single as the live shows kick in. Release the album in the 4th Quarter.

I want her to CHAIN Max Martin to that recording studio chair, and not let him leave until everything is Taylor Swift-levels of commercial appeal.