Anyone who says a single
has to be on the artists tour or else it won't be released.
The song is very generic, but since when has Rihanna not released generic guaranteed smashes? (in fact, she has one from each of her previous albums except MOTS: "Where Have You Been", "S&M", "Rude Boy", "Don't Stop The Music", and "Break It Off"). Just release this to pop (urban wouldn't play it, so send L7 to urban for a second wind), and perform it on either the semi-final or final week of American Idol to instantly shoot it up the charts. Then release "Nobody's Business" in late-July/early-August (it's a good multi-format hit that also has hype from being a collaboration between the two). After that has run it's course, release "Jump" in November with a crazy tour video, and lastly release "Lost In Paradise" in February 2014). Album #8 in Q4 2014/Q1 2015.