In fifth place, the Disney-girls-gone-bad entry Spring Breakers snuck ahead of the Tina Fey/Paul Rudd comedy Admission, though neither are headed to huge grosses. Spring Breakers earned $2.1 million from 1,104 theaters, while Admission had to settle for sixth place and $2.06 million from 2,160 locations. Each film is looking at a $5 million weekend — a gross that makes sense for a strange art piece like Spring Breakers, but is simply embarrassing for a mainstream wide release with two A-list leads like Admission. Fortunately, Focus Features only spent $13 million on the production.
1. The Croods – $11.6 million
2. Olympus Has Fallen – $10 million
3. Oz The Great and Powerful – $5.6 million
4. The Call – $2.7 million
5. Spring Breakers – $2.1 million
6. Admission – $2.1 million
It's really not a flop for Spring Breakers. This is the kind of movie that was never intended to be a wide release anyway. If you want to talk about a flop, talk about Admission. That's pretty awful considering the leads.
Considering the promotion this movie got I HIGHLY doubt this is enough to cover the entire budget. That's too bad!
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Due to the film’s limitations, it is impossible to write that total off as “terrible.” But such a modest debut would suggest that late reports of the film’s surging buzz were overblown, and in that sense, represent an underwhelming take for the film.
Outlets like THR are calling even a $6 million forecast a “victory,” but such a viewpoint fails to account for the lengthy buzz period, late waves of interest and the overperformance in last week’s perform release.
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