Lets play a game

you are a crappy record label with no hit artist and are looking to sign someone that will turn your business around

you are not allow to make money from their past receipts tho

Measuring the artist in their current state
Would you sign them?

NOW: Azealia Banks

of course, who wouldn't want the biggest pop star of our generation on their label?

yes to Gaga

Now: Legend X

Yes.