Some girl posted her credit card on Twitter, ravenous internet trolls and a bunch of ATRLers caught wind, and it turned into a mess with people claiming left and right that they bought things (one member apparently actually did, and then got scared and asked or like a half-year ban). People started ratting out the problem to Amazon's online help chat and one of the Amazon helpers, Disha, became ATRL-iconic. And I think one of the helpers was convinced to buy a Ciara album.
This would have been the perfect opportunity to promote Unexpected.
