YouTube will start running ads along the bottom of its video starting today, in an attempt to actually make some money.
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(CBS) The Skinny is Keach Hagey's take on the top news of the day and the best of the Internet.
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I suppose we all knew they honeymoon had to end sooner or later, but that doesn't make it any easier. The New York Times reports today that those carefree days of free, uncluttered access to Filipino prisoners re-enacting 80s music videos will soon be gone.
After laying low since acquiring YouTube last November "for fear of alientating its audience," Google announced yesterday that it was ready to slap ads onto the free videos.
The ads will appear 15 seconds after the beginning of each clip, in the form of an overlay across the bottom. If the procrastinator, ahem, user, clicks on the ad, the video stops and an advertising video takes over the screen. The overlays last about 10 seconds. For now, it will only use its content partners as video billboards, but if successful, experts are expecting the advertising model to become the industry standard. Advertisers pay $20 per 1,000 times an ad is shown.
