The title was the only one in the fashion magazine category to show a sales increase on the newsstand in the first half, and it was all down to the outre pop star’s appearance on the March cover. The shot, featuring a pink-haired Gaga wearing a breezy white gown with purple lips, drove sales up by more than 100,000 copies over the March 2010 issue.
Gaga sells well in practically all her covers. However, when she covered Haper's Bazaar , the one with no makeup , it was the magazine's 3rd worst seller of the year.
