It's because no one knows what's going on with her anymore.
That's why I think Crazy Kids would be a good choice for her, I mean... she says her name multiple times.
Ain't no one gonna be confused about what's going on with her after that song

Supernatural can probably work just fine with the ghost hype/complextro phenomena. The bridge will end lives.
Plus her show is coming, it's doubtful that anything will flop once she's got that promo.