BEYONCÉ KNOWLES, Salma Hayek and Frida Giannini have launched a new Gucci global campaign for female empowerment, Chime For Change. The initiative aims to raise funds and awareness in support of projects for girls and women around the world, through sharing "powerful stories" about inspiring females.

"I have always felt strongly about equal opportunity for women. Girls have to be taught from early on that they are strong and capable of being anything they want to be," said Knowles. "It's up to us to change the statistics for women around the world. I'm honoured to be in the company of women who live fearlessly and set an example for the next generation of young ladies."

The campaign will be officially announced at the TEDxWomen luncheon today by Salma Hayek, who will present a short film detailing the aims of the scheme - narrated by the actress, and set to new music by Knowles. The video is the first in a series of ten Chime For Change short films featuring inspirational women's stories.

"I am proud to be joining the growing international movement on behalf of girls and women around the world," said Hayek. "I believe that by working together we can change the course of history to ensure that girls and women are empowered to realise their potential and thrive."

The Chime for Change campaign is also joined by an advisory board of experts and global advocates - including Julia Roberts, Meryl Streep, Jada Pinkett Smith, Francois-Henri Pinault, Gordon and Sarah Brown and Arianna Huffington. Gucci has a history of supporting women's rights movements - including a seven-year partnership with UNICEF in support of girls' education - as well as founding two female film awards; the Spotlighting Women Documentary Award and the Gucci Award for Women in Cinema with the Venice Film Festival.

"This is the emergency and the opportunity of today," said Giannini. "We have reached a significant moment in the history of girls' and women's empowerment and now is the time for change. I think it is essential for girls and women to see and celebrate what is possible. I hope that through Chime we can help the voices calling for change to become so loud that they cannot be ignored."

http://www.vogue.co.uk/news/2013/02/...frida-giannini

Catapult - Beyoncé - http://www.catapult.org/team/beyonce

Beyoncé speaks @ 2:01:



CHIME FOR CHANGE IS A COMMUNITY OF PEOPLE WORKING TO PROMOTE EDUCATION, HEALTH AND JUSTICE FOR EVERY GIRL, EVERY WOMAN, EVERYWHERE.

Throughout history, women have done things differently.
When we need to get something done, we do it together.
With each new generation our story has spread wider.
The voices telling it braver, more powerful.

But the story is far from over. These are extraordinary times.
Thanks to technology, women across the world have the ability to connect in ways
unimaginable to those who went before us. We believe that connection empowers us.

We are proud to be joining a growing movement of many.
The young and the old, women and men, from all cultures and all walks
of life who want to see change. Not one, but billions of voices calling for
the empowerment of girls and women. Empowerment through education,
through health, through justice.

This is about hearing a call – to join us wherever you are.
About raising an alarm – drawing attention where there is work to
be done. Our issues are the world’s issues.

This is the sound of connection.
This is the sound of progress.
This is the sound of change.

The campaign will be officially announced at the TEDxWomen luncheon today by Salma Hayek, who will present a short film detailing the aims of the scheme - narrated by the actress, and set to new music by Knowles

Originally posted by Chemist wait!

Originally posted by Chemist wait!

Originally posted by BeamMeUp It's Halo 2.0.

Originally posted by DG1 That's all that stood out to you, huh?

Originally posted by DG1 Video snippet here: http://www.chimeforchange.org/ u can hear an instrumental!

Originally posted by RastaMentality That's in the OP sis

Originally posted by DG1 Come back on the 12th of March to find out more. WaiT a minute?!?

Originally posted by BeamMeUp A Tuesday...

Originally posted by DG1 Come back on the 12th of March to find out more. WaiT a minute?!?

designedmemory ‏@designedmemory"In keeping with Beyoncé’s history of giving back to communities in tour markets, a charity partnership will be announced shortly."

Originally posted by RastaMentality I really love the video with Salma talking (love her) and the Hilary Clinton part >. I'm up for anything that stands up for women's rights globally.

Originally posted by RastaMentality I could see her releasing the single that day and announcing that Chime for Change is the charity of choice for the Mrs. Carter Show World Tour along with CfC releasing a new video or something. This could all be pure coincidence but I'm pretty sure this is gonna be the charity for the tour.

Originally posted by BnPac !! I need to find that whole speech and memorize the part where she talks about women. So inspirational. It makes sense, she always carries a humanitarian cause during her tours that way she kills two birds with one stone. No need to travel twice. And @Chemist, I doubt it's new music, it's just songs from her old catalog.