Exactly.

1. The public are not bored with "EDM", because they haven't heard much of it.
2. The "EDM" tracks they have heard haven't been great.
3. Gaga's name alone will give the track exposure/airplay.
4. Her big pop hooks will sell music, regardless of the production.
4. ARTPOP is coming this summer and dance music is always relevant then.
5. Dance has been in European charts almost constantly for decades. It won't just die.
6. The lack of good dance/electro pop is going to create demand.

Plus, If Gaga/Interscope were genuinly concerned that dance was dead, they wouldn't be making it. They're not stupid.

A few things:

EDM is far from that.
Gaga is an actual songwriter - don't give too much credit to the supposed EDM-esque production.
She better not be releasing in the fall.

You guys are doing too much

I mean

You gurlz need to be more positive. Have more hope! The queen is coming back and either way me need to prepare our cooches

You can always expect us to be negative around an event Gaga used to be a dominant presence in or when a major act releases something, it just reminds us that she has been gone for far too long

No EDM songs that are pop friendly? What are Don't You Worry Child and Sweet Nothing then?

What about She Wolf (Falling To Pieces)? Clarity? Both songs are being promoted to pop radio and are pretty much nowhere to be found.

There's a reason that Rihanna hasn't put out any dance singles. Her label is highly savvy to what's going on in popular music. Interscope hasn't been too reliable in that regard, to be honest.


1-2. Whether they've heard RedOne or Tiesto, it matters little to them. "Fake music" is still "fake music"
3. Marry The Night
4. There has been nothing to indicate that she is releasing right after her "creative break." It could be till long after summer till she releases a single. And dance music isn't "always" relevant to every summer. Any year before 2008 could beg to differ.
5. Dance will always be relevant in Europe, yes. But what about her home country, where it's most important to keep her around? A popular song in Europe doesn't necessarily have to chase trends to be a hit. The US, however, is different in that sense.
6. There was not much demand for it in the years of the urban takeover. "Hung Up" would almost be considered a flop, and Toxic didn't peak very high either.

And as for your point about Gaga and Interscope not being stupid... well, I wouldn't say they are either. However, a lot of executive decisions made by that label have not been very wise. Interscope has self-sabotaged a lot of eras between Born This Way and now, including MDNA.

I hope there's at least one ballad on the album. not a piano song she usually does.

I may be gone soon girls if so goodbye

Hope not! Come back soon luckily we probably won't be getting ARTPOP announcements/music in the meantime

Hope it was worth it though

Idc how much Born This Way "flopped" I love it. Every song is different from the other, and it's my most played album EVER.

I think I might be okay I just have to be careful

Yas at the TT

sigh, monsters really need to stop hyping themselves

Scream & Shout was #2 just a few days ago, and that particular song has shown more longevity than songs like Skyfall & Diamonds for example. Because of the Grammy's, the top 10 on Itunes completely changed. Not to mention that the biggest song last year was basically an uptempo dance track (Gangnam Style). Dance Pop is not what it used to be, but it's far from over.

---

Some of you need to stop acting like music industry experts. We'll see how the next era goes, mmmkay?

1. When I said super pop friendly, none of those songs are catchy or have as infectious of a chorus as songs like just dance, we found love, tik tok, firework, etc. They are pop friendly since they are in the top 10 of pop radio airplay but they aren't as catchy as songs playing such as thrift shop, i knew you were trouble, locked out of heaven etc. Now that i think about it i knew you were trouble has edm influence and is slaying now so that throws a wrench in your theory.. Until about a year ago, pop radio wouldnt have even considered playing calvin harris, Swedish House Mafia or Zedd.

2. When gaga releases her lead single it will be #1 on itunes because of her name. You discredited s&s appeal due to Britney's presence. However her last era flopped compared to BTW. MTN underperformed for tons of reasons general public fatigue, all of her dedicated fans already bought the album, too many singles overloaded and the song itself was risky.

3. I give props to Rihanna/Def Jam this era but they've only become so good due to trial and error. Using them as a litmus test for what's popular or as an example of ideal management is misguided. Even during rihannas biggest era (GGGB) she had flops (suad, iinsyfa, and rehab). RR only produced one big hit (rude boy) and her tour for the album was a disaster due to lack of demand. It took her and her management 4 eras to realize that she shouldnt release her 2nd single a month and a half after they release the lead single. Lets not forget TTT era was a bigger disaster and mess than BTW ever was. I also think you're sadly mistaken if you think Rihanna wont release Right Now or Jump as singles later this era. It has nothing to do with it not being radio friendly and more to due with timing, era message, and marketing.

4. Interscope has had just as many huge eras as they have had flops and I think it has less to do with Interscope and more to do with Gaga's management team.

My theory isn't jossed just because Taylor Swift decided to experiment with a little wub. It's called "marketing off of big names," which can be successful in some cases, but only gets you so far in others. "Born This Way" was sold virtually off of her name initially. Which is great and all, but that didn't carry it to 4x Platinum in the US did it?

Okay, see, here's the thing. How could the public become so "fatigued" of her if she only had five singles whereas Katy had eight from a single era and ALL of them went top 3 in the US?

It has to do with the music. Born This Way lacked a core essential for a pop star album: radio friendly music. Now, there was ONE song on the entire album of 14 regular tracks that could have done well on the airwaves outside of what was already released. And that one song, as much as Monsters despise "Hair," would have been the saving grace of the era. Katy had the right music for a lengthy era, and it paid off for her in the end. Gaga just needs the right kind of music for ARTPOP and she'll be set. At least for the first few months leading up to album release.

(NOTE: Like I said, I'm only talking about the US because she should be perfectly fine everywhere else, esp. Europe and Asia)