RATINGS RAT RACE: Grammys Down From Last Year’s Whitney Houston Tragedy, But 28M Viewers Second Best In 20 Years

Not unexpectedly, the Grammy Awards last night were down from last year’s near record high. Kicking off with a performance by Taylor Swift on CBS, the 55th Grammys (10.0/24) pulled in 28.12 million viewers on Sunday. While down from the 39.91 million who watched last year and down 27% among Adults 18-49, Sunday’s 8 – 11:30 PM broadcast is the second best audience the music awards show has had since 1993. Last year’s Grammys came 24 hours after multiple Grammy winner Whitney Houston suddenly died while in Los Angeles to attend the awards show. Interest in the singer’s death and how the Grammys would react in tribute fuelled viewership to its second highest ever with 39.91 million watching. 2012′s results were a 50% leap over the 2011 show’s viewership, which itself had been the best the Grammys had done in a decade. The largest Grammy audience ever was in 1984 with 43.8 million. Sunday’s Grammys results among Adults 18-49 pretty matched the 2011 show’s ratings in the key demo. The 2012 Grammys got a steller 14.1/33 among the 18-49.

http://www.deadline.com/2013/02/tv-r...itney-houston/

Second best audience since 1993, not bad. Whitney's 2012 was an abnormality considering the circumstances.

well this isnt too bad, down from last year but up from 2 years ago...

Good ratings

Am I the only one who doesn't understand ratings?

Another drop

Pretty good considering no big names performed but Rihanna.

Really good, I really enjoyed them this year Well done

There was no reason to watch. I was playing the wii and watched scream 2.

Well Nicki Minaj wasn't there so this was expected

It's their second highest audience in over a decade, so it's not bad at all. Whitney's show was an abnormality.

Good

Back to normal.

Last year was an exception, Whitney Houston's death was all over the news ("Whitney died after Grammy rehearsal blah blah" ...), giving a lot of publicity to the Grammy's ...

Because of The Walking Dead
Well done

Good ratings considering Rihanna was the only legendary performer.

It's their second highest ratings in over a decade, behind last year which was due to Whitney's sudden passing, so it's a good result.

......

Let's wait for the final #'s.

Another? It only dropped compared to last year. It increased compared to 2011

Compared to the overnights in 2011 (17.9/27 on 2/13/11), however, last night’s telecast was up by six percent.

Not unexpectedly, the Grammy Awards last night were down from last year’s near record high. Kicking off with a performance by Taylor Swift on CBS, the 55th Grammys (10.0/24) pulled in 28.12 million viewers on Sunday. While down from the 39.91 million who watched last year and down 27% among Adults 18-49, Sunday’s 8 – 11:30 PM broadcast is the second best audience the music awards show has had since 1993. Last year’s Grammys came 24 hours after multiple Grammy winner Whitney Houston suddenly died while in Los Angeles to attend the awards show. Interest in the singer’s death and how the Grammys would react in tribute fuelled viewership to its second highest ever with 39.91 million watching. 2012′s results were a 50% leap over the 2011 show’s viewership, which itself had been the best the Grammys had done in a decade. The largest Grammy audience ever was in 1984 with 43.8 million. Sunday’s Grammys results among Adults 18-49 pretty matched the 2011 show’s ratings in the key demo. The 2012 Grammys got a steller 14.1/33 among the 18-49.

http://www.deadline.com/2013/02/tv-r...itney-houston/

Not bad.

I honestly do not understand why the Grammys are held on the same night as the BAFTAs. Considering 40 million people worldwide watched the BAFTAs last night, surely it would benefit both award shows if they were moved to another date?