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Originally posted by HenryR
What's that? 
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Marketing is the process of planning and executing the conception, price, promotion and distribution of ideas & good.
Includes ALL activities to get product to consumer, the consumer would be the viewers of American Idol the typical AI viewer are 18-49 (demographics are age & color) white American's. Working class middle Americans that don't typically listen to HipHop. Conservatives you could say.