Not a huge coffee fan. Love the Frappucino. I'll continue to spend money for a Vendi Mocha. I don't drink it that often. Some of the people I work with, though, who drink that coffee like crazy, might have to work a little more now to support their habit.
Honestly why is this even a problem for anyone? It will make a big difference to Starbucks, but for the average consumer if you buy one drink a day it's 2.70 a month. That's like half of one extra drink a month. I don't think it's going to change anyone's spending habits.