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Originally posted by fabbriche
Celebrities are powerful. They can persuade or dissuade millions of people into or from something. That's why companies don't mind paying millions of dollars to these celebrities just for endorsing their products. Beyonce could reject the offer if she does not believe on the product's integrity. But I guess that 50 million dollars is just too hard to refuse.
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If YOU believe an issue is really a HUGE problem, then our society should rally around the intellectual leaders on that topic and aim to make change, NOT forcing people who sing, dance and act to carry the torch of complex and layered social issues.
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Who said she doesn't believe in the product's integrity?
This will not be permanent, so it would hardly be a major health concern. Her fans, the main target, would only be buying the cans because of the fact that her face would be on it. When this stops, her fans would stop buying it too (if they weren't drinking pepsi before). Fans would most likely only buy one pepsi can just for her face, why would they need more? Who says they're going to drink it.
It's flattering how you think she has so much power and control over millions of people.
