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Originally posted by BORNTOSLAY
The thing is that Born This Way was an amazing album but it didn't have those smash hits pop stars need to keep their eras going. That's what she failed to create smashes that had a worldwide appeal. Besides the era image wise was messy and unfocused. That's my point.
I want it to be risky but at the same time with a commercial appeal and something Top 40 Radio could be willing to play, I want her to succeed she is my fave after all. That's my concern. I don't want a BTW 2.0 era again, I hope she has learned from the mistakes! 
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I see what you mean in terms of release, marketing, fashion and the videos. However, she had easy hits off of BTW. She just didn't use them or released them messily. Scheisse, the edge, born this way, and you and I were all easy hits and radio friendly. If she had just done scheisse as the 2nd single, you and I as the 3rd in september and the edge around november she wouldve had a good era. The fame and the fame monster only had a few singles. Hair or marry the night also had potential if released early on.