1. Beyonce (Last Week: 2)
Last week the chatter around her HBO doc and Superbowl headliner status had Bey in the top 5, but this week's announcement that Beyonce is now on the Pepsi payroll to the tune of $50 million takes her up a notch. Some of this money is apparently going towards "collaborative projects that indulge Beyonce's creative whims, and might well have no explicit connection to Pepsi products." As long as none of your creative whims involve educating people in the dangers of overconsumption of sugar, right Bey?
This bish is coming for your faves wig which she's gonna use to polish her Grammys (lucky RihRih churns out albums so quickly, she's gonna need to donate a few wigs)