They way that they emphasize the word "global" so much...
Quote:
We talked about Super Bowl Halftime and how Beyonce and Pepsi might collaborate together on content.
|
This was a major selling point for Beyonce and her label, no matter how the representatives spin it.
Quote:
to make sure we contribute to the album in a way to make it the most successful global album that she's ever done
|
Pepsi being fearless.
This is a great promo blitz. To pair up with a global beverage company that can't get overshadowed, except maybe by Coca-Cola.
With Pepsi holding part of the the reigns, this will be her most commercial album to date. Can't wait.