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Rihanna to share her creative insight on upcoming cable show
STYLE MEDIA JOINS FORCES WITH MULTI-GRAMMY WINNER RIHANNA TO SEARCH FOR THE NEXT FASHION DESIGN SUPERSTAR ON “STYLED TO ROCK” SET TO PREMIERE IN 2013 ON STYLE
Music Meets Fashion in Style’s First-Ever Competition Series from Executive Producer Robyn Rihanna Fenty, Providing Up-and-Coming Designers a National Platform to Showcase Their Talent in Creating Trendsetting Designs
The Fashion Designer Search Kicks Off with a Nationwide Casting Call on StyleNetwork.com, Beginning December 5.
LOS ANGELES—December 5, 2012—Style Media today announced the search for America’s next groundbreaking designer with its first competition series, “Styled to Rock,” executive produced by and starring multi-Grammy Award winner and fashion icon Rihanna. Slated to premiere in 2013, the hour-long 10-episode series will give 12 up-and-coming designers, hand-picked by Rihanna, the opportunity of a lifetime – to create unique fashion pieces for A-list celebrity talent. The stakes will be high as these budding designers vie for the title of America’s next trendsetting designer.
“Rihanna is a trailblazer, a trendsetter and the epitome of style. She has a powerful and unique point-of-view that transcends every aspect of pop culture, including fashion, and is a leading creative force,” said Salaam Coleman Smith, President, Style Media. “On the heels of our successful network rebrand, ‘Styled to Rock’ and Style’s new partnership with Rihanna will reinvent the fashion competition genre, fueling our viewers insatiable appetite for all things style.”
Rihanna is inviting innovative designers who believe that they represent the future of fashion to sign up to be considered for the new competition series at Style’s website, StyleNetwork.com/StyledtoRock.
“Fashion has always played an integral part in my life and career,” said Rihanna. “I am so excited to partner with Style Network and share my creative insight with these 12 designers and give them this opportunity to showcase their work.’
The series launches with a nationwide search on StyleNetwork.com for cutting-edge designers looking to take their craft to the next level. Rihanna will personally select the 12 designers who will compete for the coveted opportunity to dress some of the biggest names in entertainment. To help the designers reach their ultimate artistic potential, Rihanna will enlist the guidance of top experts from the fashion industry to serve as mentors. Each week, challenges will push the designers to their creative limits when they are tasked with styling an A-list star. Each week’s celebrity guest will determine which designer best achieves their vision – and advances to the next week of competition. Faced with the threat of elimination, the remaining designers must meet with the mentors to discuss where they fell short and ultimately who will be sent home. In the end, one designer will be named the winner of “Styled to Rock.”
“Styled to Rock” is executive produced by Robyn Rihanna Fenty and is produced by Shed Media US, Overbrook Entertainment and Marcy Media Films. Nick Emmerson and Dan Peirson of Shed Media US, James Lassiter of Overbook Entertainment and Jay Brown of Marcy Media Films also serve as executive producers. Sarah Weidman and Merah Chung executive produce the series for Style.
For updates on “Styled to Rock” visit StyleNetwork.com, follow @StyleNetwork on Twitter and like Style on Facebook https://www.facebook.com/StyleNetwork.
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