One of the first, biggest, most famous (and pretentious) indie sites has just published their 'Best of 2012 album list', and on it, you'll find bunch of indie records, few R&B, Kendrick and 1 album that kinda seems out of place (I'm not saying it's bad, but I'm sure y'all get my point).
What kind of garbage logic is this? She just has one reference to hipster in 22 and now the whole album is targeted towards them?
Her image this era, and the music in the album is a lot more hipster friendly than her other albums. It has some "indie pop' influences, and she really diversified and made a self aware silly pop songs.
The album's imagery is very alternative/hipster, & many of the songs are as well (Holy Ground, The Lucky One, State of Grace, Stay Stay Stay sounding a bit like a folky record, Everything Has Changed featuring alternative/hipster up&coming Ed Sheeran). The extremely pop records may seem contradictory to this but I think they were only put on the record to balance it out - album-selling alternative-leaning songs that cater strongly to growing alternative movement mixed with her typical niche of pop-country & mixed with garaunteed full on pop hits.
Does that make sense? So no surprise alternative sources such as this love the album a lot. Also, writing her own music is a huge plus for her in this case.