Seriously, people out of Korea would see Korean guys gay because of their style e.t.c
It's the same principle here. Louis acts just like every other crazy Doncaster lad. Yorkshire lads (not all of them obviously) are just proper jokes and living here you'd notice Louis quite normal in terms of his behaviour.
But really, why is he so bothered about it?
I mean the majority of their fans who say it find it cute so I don't see the problem as long as he knows what he wants...