I hate to point out the obvious, but so far Die Young & Diamonds didnt receive a video effect at all. and we all thought they'd be getting a major push
I don't understand why people expected their videos to skyrocket to #1 just hours after their premiere. Which video have you known to have that type of effect? Even WFL didn't shoot to #1 in that amount of time, but it eventually made it there over a course of a couple of days.