I had always joked when other celebrities launched fragrances, ‘Ugh, I hate this. No!’ And then I said, ‘You know what? If I ever do that, I’m going to make it ****ing black.’
What does it being black have to do with her not liking when other celebs released perfumes?
In the hypercompetitive world of celebrity fragrance, Lady Gaga needed only seven days to reach all-star status. Fame, her debut perfume, launched this past fall in collaboration with Coty and was an instant home run. It sold more bottles in one week than any other celebrity fragrance of 2011, making it the most successful launch in history.
“What if I were to have sold my new album with my perfume?” she wonders aloud. “I would have sold 6 million copies in one week. Just something to think about.
