Watching the iPhone 3G and MacBook Air ads make me so sad Apple used to innovate sooo well... they've slowed down recently and I really hope it isn't because of Steve because they're screwed in that case.

This commercial officially made me an apple stan

The silhouette ads defined a generation

For me, it's any of the silhouette ones.

I was going to post that

Well I wouldn't consider the first Air an innovation because of how bad it was lmao. The innovation was how thin it was and how it made the whole PC industry make thinner laptops. The whole Apple is doomed w/o steve thing is really overdone now and inaccurate considering the mistakes Steve's Apple made also.

I think Jony Ive heading iOS design is going to change things for the better. Him and Steve were besties and no ones had as much power since Steve as Jony has now.

But definitely the silhouette ads. They defined the 2000s in advertisement and they're extremely recognizable by tons of people.

I love how retro Apple is going lately. They're tipping their hats off to the 90s Apple with the colored Apple in the invites and the new Smart Cover commercial for the iPad mini tributing the colored iMac G3 commercial. Apple spends so much less than its competitors on what's in their ads but they're more effective.

the 1234 one!!! will forever remember that one.

WaiT, I thought all the recent Apple commercials suck ass, but that iPadMini one in the OP is quite nice.

This one is good too imo

have to say recent Apple commercials suck.

But iPod Silhouette, the Coldplay one, iPod nano 1234, get a Mac, 1984 are so legendary