Omg YES, it's horrible.
Last time my friends were saying "remember when you liked (this one boy)" and he was like.. RIGHT THERE. I tried denying it like "What are you talking about " but ended blushing so bad.
Is that when you feel the prickly feeling in your face (and turn red obvs)? It happens when I see/hear something really touching or when I think of something cool. Or when I embarrass myself. Which is often...