Member Since: 5/12/2012
Posts: 18,331
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Interscope: Nelly F. is global
In a recent interview with Nelly Furtado and her manager, Chris Smith, they describe Nelly as "a global priority".
Nelly is still hopeful about the album campaign:
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“It’s okay if the album doesn’t connect for some reason — as much as I love it — with marketing or promotion, man, anything can happen,” Furtado tells Lowdown.
"But I feel like I know how to deal with that, you know what I mean, and I know how to move on. You just make another album"
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So is her manager, according to whom The Spirit Indestructible is her best album and many more singles will be released:
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"(...) the album is seven singles deep, “easily” — “the last album, we went in five,”
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The campaign was never intended to be a huge commercial success:
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“We felt it wasn’t really about chart positions; it’s really about a song that would be the best of Nelly, Nelly’s attitude, Nelly’s freshness,” explains Smith. “I say Nelly’s a free-range artist. She’s just fresh. We wanted a song that would speak to that, just free form; it’s not contained versus a structured typical song.
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Instead the album was meant as a "re-introduction" of Nelly Furtado.
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“So once we moved things, everyone got that breathing room to make it what it is, a re-introduction" (...) "To have a successful launch when you’ve been out of the market for five years, you really need to go there — and that’s what we did,” explains Smith.
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Even if album sales were pretty low, she won't be dropped anytime soon.
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She’s way too important. We need set up and we need to treat her like the global priority that she is.”
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source:
http://lowdownwithkarenbliss.com/201...ses-her-fresh/
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I like the album.