Quote:
Originally posted by Rom
I don't feel like they should rush, if she wants to release the single in November she can wait a little while, there are two types of announcement of a lead single: Either you announce it and release it the same day or in the following days, or you can announce it and then release it few weeks after that. In my opinion the latter is riskier, because sometimes the song kinda loses the hype it got when it was announced.
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This is what I was telling Rob on twittter
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I think Skyscraper would've had lower sales if they announced it weeks earlier... Instant is better