Justin Bieber has a new gig, and a new tour sponsor — the Adidas NEO label.

The singer is the new "brand ambassador" for the line, the company announced today, having signed the singer to a two-year partnership.

As well as sporting his favorite NEO looks (cute skull sweater, Justin!), the Biebz will make appearances for the label throughout 2013 and share its latest news through social media. He will front NEO's seasonal campaigns, with Spring/Summer 2013 to debut in February. Teens will be able to shop for his favorite NEO looks and personally selected styles for each season.

"I found a real connection with NEO because it is about fashion, freedom and being true to who you are. With my new album, Believe, I am spreading the message of believing in yourself. ... For me style is an adventure, something to have fun with and NEO believes this, too."


http://bieber-news.com/

AP

I just love his hair

Disappointing. I was here for Justin, not JB. He isn't the Justin, smh.

well is that sweater part of the line, i like it

This is AP but still flawless.

Meh.

I guess i'll be buying Nike now

Ehhh. I'll have to see the full line up

Watch their sales go down.

bye adidas, nike here i come!!

I like that knit coat/jacket thing......it looks cool

But why Justin