It DOES sound like Midnight City!

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I have some questions

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1) Does anyone think that this song could pull an Umbrella (or We Found Love) in terms of social/cultural impact?
2) What kind of vibe are you getting from this era judging from this song alone?
3) And what about the music video--do you think its effect be similar to WFL's video?
4) And what genre is it? Indie pop? R&B? electronic? chamber pop? trance?
