Member Since: 5/24/2011
Posts: 29,233
|
Adidas: big plans for 2NE1
Quote:
Adidas has expressed that 2NE1′s collaboration with them will be
brought to the next level. In August, 2NE1 has held 2 massive
“New Evolution” concerts in America, and whether it was New
York on the East Coast or Los Angeles near the Pacific Ocean, both
packed concerts certainly drove their American fans mad (with
excitement/happiness).
“I heard Nike wants to poach them away“, Adidas’s Publicity
Director for the Asia-Pacific market, Andy Collison, half-jokingly
said. 2NE1, as one of those on the forefront of cotemporary
Korean entertainment, has an incomparable influence around the
world; and thus, the campaign that they have shot for a major
brand like Adidas is extremely important.
Andy Collison also revealed that 2NE1 ‘s collboration with Adidas
has been going on for some time and the commercial that they
have shot along with Derrick Rose who’s making a comeback, has
already been broadcasted around the world in over 50 countries.
Adidas is known to engage spokespersons that cater to local
tastes in different countries or regions, however, Andy Collison
said that he thinks 2NE1 caters to the tastes of everyone
irregardless of where they are from, thus, they will be
appearing in all the commercials.
“K-pop is extremely popular at the moment. Wasn’t there this guy
lately who’s song, Gangnam Style, got really popular? The song
excites and has great rythm.. really awesome,” Andy Collison
said.
Having been appointed as a global spokesperson for Adidas,
maybe we’ll soon be able to see 2NE1 attending events together
with Beckham.
In addition, Adidas is also planning to get 2NE1 their own
Adidas campaign song, and this mission is most likely to
be a collaboration with YG Entertainment’s trump card,
producer Teddy Park.
|
http://ygladies.com/2ne1/120915-news...-another-level
|
|
|
|
