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Discussion: Whatever Happened to Lady Gaga...
Member Since: 2/16/2012
Posts: 2,755
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Whatever Happened to Lady Gaga...
...Calculating Why She's MIA At The Vmas.
http://music.yahoo.com/blogs/awards/...123604824.html
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Just call her Lady Nada...at least as far as this year's MTV Video Music Awards are concerned.
When the nominations for Thursday night's awards show were announced and Lady Gaga got exactly zero, it was the snub heard round the world—or at least in the lands most populated by Little Monsters. How to account for a clean shut-out of the superstar some would still consider our reigning female pop icon?
Only the collective voters know for sure, but going into this week's telecast, we've got seven theories about why she's suddenly the Invisible Lady.
1. Blowback from last year's Jo Calderone monologue. When Gaga opened last year's show doing seemingly endless improv as her male greaser alter ego, Jo Calderone, it went over about as well as Clint Eastwood at this year's Republican convention. And you don't think the GOP will be inviting Clint back to the podium in 2016, do you? There were grumblings that Gaga, who previously could do little wrong, had gotten cocky enough to think TV viewers would enjoy seeing her do anything. Of course, the MTV voters are supposed to be going on the quality of her videos, not whether they appreciated her live-TV schtick. But for some who were already on the cusp of thinking Gaga had gotten too big for her britches, last year's "Jo" jive may have seemed like a jump-the-shark moment.
2. Provocation fatigue. The shock of the new can get old. Perhaps you can only reinvent your look so many times before folks get weary. "You don't have to challenge us with a new image every time, Gaga. Wear the meat dress twice. It's okay."
3. Born This Way backlash. However much you did or didn't enjoy Gaga's latest album, few fans would argue it was her best. The Meat Loaf-goes-disco sound wasn't for everyone, and at the tail end of the album cycle, there was little motivation even among supporters to keep rewarding it. In the music industry, as well, there's still a lingering feeling that it was overhyped and that its 1.1 million in certified first-week sales represented a cheat because 440,000 of those were sold by Amazon for 99 cents. The huge drop-off in sales following that first week (in the subsequent 16 months, it's only sold about another 1.1 million copies) indicated it didn't have much The Fame-style traction.
4. Maybe the eligible videos just stunk. Maybe MTV's voters weren't sending any implicit message about Gaga being over, or even uncool, but just thought her two eligible videos didn't cut the mustard. Her self-directed "Marry The Night," released last December, was largely seen as a big mess of hubris (sample dialogue: "I'm gonna be a star. You know why? Because I have nothing left to lose"), and an unwieldy mixture of dadaism and showbiz corn. Given a length that clocked in at 14 minutes of self-importance, how many people had it in them to watch it a second time? The "You And I" video, which was released a few months earlier, had gone over much better. But not everyone loved hearing her country side in the tune. And by some standards the melange of imagery was a mess. On the plus side, you had Gaga as a sexy mermaid. On the bummer side, you had...oh no!...the dreaded Jo Calderone.
5. The MTV voters who shut her out are fickle friends who take the channel's most valuable icon for granted. Well, that is one explanation.
6. She's completely over. In your dreams, haters.
7. Lady Gaga is between album cycles, and sometimes it's best to let the fields lie fallow. By this reasoning, MTV Awards voters were really doing Gaga a huge favor by not nominating her. The so-called snub really represents giving people a break from the superstar's overpowering dominance for a while, so that when she comes back with her next album, which she's revealed will be called ARTPOP, it won't feel like pop fans have been subjected to ceaseless overexposure. This theory probably gives the voters too much credit for imagining and following her marketing team's strategy.
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Member Since: 3/27/2012
Posts: 6,274
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SO MUCH RED 
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Banned
Member Since: 8/26/2011
Posts: 27,690
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Please change that red to black.
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Member Since: 6/1/2012
Posts: 6,899
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Why are people writing essays on Gaga not showing up for the VMAs? 
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ATRL Contributor
Member Since: 9/14/2010
Posts: 78,921
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7. She's performing two almost sold out Born This Way Ball shows in one of the biggest (most-famous?) cities in the world.
Bitch is busy 
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Member Since: 7/9/2010
Posts: 42,506
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The essays to explain why she isn't at an award show
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Member Since: 8/3/2012
Posts: 19,910
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Completely agree with points 1-4
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Member Since: 10/8/2011
Posts: 7,309
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This really looks kind of desperate to be honest 
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Member Since: 9/23/2009
Posts: 26,796
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Quote:
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1. Blowback from last year's Jo Calderone monologue. When Gaga opened last year's show doing seemingly endless improv as her male greaser alter ego, Jo Calderone, it went over about as well as Clint Eastwood at this year's Republican convention. And you don't think the GOP will be inviting Clint back to the podium in 2016, do you? There were grumblings that Gaga, who previously could do little wrong, had gotten cocky enough to think TV viewers would enjoy seeing her do anything. Of course, the MTV voters are supposed to be going on the quality of her videos, not whether they appreciated her live-TV schtick. But for some who were already on the cusp of thinking Gaga had gotten too big for her britches, last year's "Jo" jive may have seemed like a jump-the-shark moment.
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Drag ha.
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Member Since: 9/23/2009
Posts: 26,796
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Quote:
Originally posted by ifyouseekLEM
Drag ha.
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Quote:
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3. Born This Way backlash. However much you did or didn't enjoy Gaga's latest album, few fans would argue it was her best. The Meat Loaf-goes-disco sound wasn't for everyone, and at the tail end of the album cycle, there was little motivation even among supporters to keep rewarding it. In the music industry, as well, there's still a lingering feeling that it was overhyped and that its 1.1 million in certified first-week sales represented a cheat because 440,000 of those were sold by Amazon for 99 cents. The huge drop-off in sales following that first week (in the subsequent 16 months, it's only sold about another 1.1 million copies) indicated it didn't have much The Fame-style traction.
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Damn, drag ha some more.
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Member Since: 8/20/2011
Posts: 8,848
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Quote:
Originally posted by dinorel
This really looks kind of desperate to be honest |
I concur.
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Member Since: 11/18/2010
Posts: 33,622
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Or maybe she's just busy with you know her sold out world tour?
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Member Since: 10/10/2009
Posts: 10,662
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I honestly think her label asked for her to be excluded so she could maintain her MIA status, which only builds hype for ARTPOP, which will dominate the 2013 show.
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Member Since: 8/2/2010
Posts: 8,726
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I'm glad she's out of the spotlight just wait for her to snatch wigs next year
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Member Since: 9/1/2011
Posts: 923
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I love how there's this huge conspiracy as to why she's not there. Maybe she just didn't want to go? Lmao.
I also love that there are no essays about Britney, Beyonce, or anyone else not attended, just Gaga.
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Member Since: 4/25/2012
Posts: 3,085
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She won't win anything so why go, she busy performing to her sold out stadiums 
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Member Since: 11/7/2011
Posts: 14,651
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Not a whole essay. I'm not surprised though, everyone wants to see Gaga @ the VMAs.
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Member Since: 3/31/2012
Posts: 11,291
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Quote:
Originally posted by inspiration4
I honestly think her label asked for her to be excluded so she could maintain her MIA status, which only builds hype for ARTPOP, which will dominate the 2013 show.
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+1
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Member Since: 11/30/2007
Posts: 26,796
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I love how Gaga's trying to take a break, and people are still talking about her.
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Member Since: 6/26/2012
Posts: 1,247
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Quote:
Originally posted by Sloth
Why are people writing essays on Gaga not showing up for the VMAs? |
pressed monsters so pressed
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