The censorship is okay, it will help with the advertising, we don't need those words.

Besides some of the guests don't/didn't sign up/visit anymore because of the cursing; do you
all think all people loved to see those kind of words left and right? no.
So the site could benefit not only from the ads, but from more visitors, new members, etc.
If the site grows on views/hits, it could get more money to maintain itself.