As the next phase of American Idol auditions draws near -- specifically, the part we see on television where pop star hopefuls perform for a panel of celebrity judges -- some behind-the-scenes drama is brewing among top brass at the Fox show. You could even say it's fizzing over.
According to a source with close ties to the show, longtime rivals Coke and Pepsi are at war again, but not about market share, rather over hitmaker Nicki Minaj. The rapper and singer, whose colorful, cartoon-like style has made her among the most successful new acts of the last three years, is at the top of the list for the open seat on season 12 of Idol, but as the new face of Pepsi, an endorsement deal which includes commercials along with touring and album promo, Idol sponsor Coke is none too thrilled at the prospect. The leading soda company has been an Idol partner since season one, at a cost of $26 million per year, according to reports.
Not a source from the Hollywood Reporter being a real source.
Not the yearly guessing game about the new Idol judge in which every celebrity's name is being thrown out there being a cause for war between two major corporations.
Not a source from the Hollywood Reporter being a real source.
Not the yearly guessing game about the new Idol judge in which every celebrity's name is being thrown out there being a cause for war between two major corporations.
Did half of you even read what it says? It says Coke is worried about it's endorsement with Idol if Nicki becomes a judge, since she is representing Pepsi.