Quote:
Last month, we confirmed that Lana Del Rey was indeed going to be the new face of H&M, and now the brand has made the full campaign--or the images at least--available for all of us to feast our eyes upon. The holiday campaign shows a sumptuously styled Lana posing against a stark grey background with rich maroons, velvet, and cream accents making her look like a cozy beacon in a chilly storm. Isn't that exactly what fall fashion should be: a relief from the encroaching cold? We love it. Now, where's our e-commerce at, H&M? Just asking. We also got a little bit more info on the long-form video portion of the ad, which features Lana singing "Blue Velvet." The piece, which will be available in its full-length form on H&M's website on September 19th, will also be edited to be used in television commercials.
We also got a little bit more info on the long-form video portion of the ad, which features Lana singing "Blue Velvet." The piece, which will be available in its full-length form on H&M's website on September 19th, will also be edited to be used in television commercials.
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http://style.mtv.com/2012/08/16/lana...mpaign-images/

@ Interscope using cover song for this campaign.
I mean, since it's going to be used in TV commercials in U.S. (where Lana could use some promo), how about you choose to promote one of her own songs.
Can this label get any more ****tier?
