Slightly tangential, but also note the appearance and science of the perfume. Gaga was adamant about it looking black and terrifying, but it also smelling sweet and luxurious. Fame, to most people, is scary but it may not be all that bad-- to Gaga at least. Also, this goes with it turning clear when you spray it. Like applying FAME (going after fame) is the hard/scary part, but once you achieve fame it's amazing.

She's dipping herself in the black liquid which is FAME, much like in the latest movie Snow White and the Huntsman.
Men are crawling all over, and she even smacks one of them in the face with her gun.

She's seen dipping herself into the 'magic mirror' and ends up shooting it because she doesn't need it.

It's like she's trying to obtain FAME which represents equal rights for women, or simply obtain the substance of FAME.
Either way, she fights to get it [FAME], and realises she's strong enough without it, therefore shoots it.

The whole clip screams Female Empowerment. The theme is Scheiße.

I am very well aware of the difference in music, image & personality between The Fame Gaga and Born This Way Gaga. However, since this commercial only features one thing (image) that would be why we are discussing imagery.

It's not like Beautiful Dirty Rich is blaring and Gaga's reflection is bopping around doing choreography as she shoots the mirror.

Are you being serious or are you making fun of me?

shame.

She's even wearing a damn crown in the trailer. Like this:

I prefer today's GaGa anyway.

No, I'm being serious. It's pretty much a basic concept (are people deaf? can they not hear Scheiße in the background?). I mean, BTWGa forming into POPGa who spent a lot of money to "send a message to her Monsters" that FameGa is dead.

Gaga's an artist, not a mental patient

yasssss!!!

Britney already did it in HIAM video


Anyways I didn't come in here to respond to that ^ but I came in here to say why don't yal just wait for the damn commercial instead of coming up with all these bs theories.

She's been gone for 3 years tho?

oh my god people STOP. reading all these "theories" is ridiculous and hilarious. you guys are stupid. lady gaga is stupid. famega(wtf) is stupid. just STOP it.

i had that idea too
great minds think alike

Actually this makes much more sense.

Damn and I got excited hoping she would soon return