Not sure how such a dark, scary ad will fare with consumers but it's well done. Stylish and cinematic. The sleek, oozy visuals and epic, booming music remind me of 'Prometheus.' Which isn't surprising since it was done by Ridley Scott's commercial company:
http://www.rsafilms.com/ Rewatch the 'Prometheus' teaser trailer and pay attention to the music.
Looking forward to the whole thing!