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Music News: Why Mariah Carey Released Three Versions of "Triumphant"
Member Since: 9/9/2011
Posts: 4,293
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Why Mariah Carey Released Three Versions of "Triumphant"

Quote:
Originally posted by Billboard
"Most people probably don't understand this, but you always play to what's best for the song," Randy Jackson says.
With latest single "Triumphant (Get 'Em)," Mariah Carey is offering something for everyone.
During a Def Jam conference call with media on Aug. 2, the singer debuted a hip-hop version of the track featuring Rick Ross and Meek Mill, while simultaneously releasing a "vintage throwback remix" and "pulse club mix" on her website, MariahCarey.com.
Previewing the multiple versions of the single -- co-written and co-produced by Carey, Jermaine Dupri and Bryan-Michael Cox -- reveals the diversity of musical genres expected on her untitled 14th album, tentatively due in March 2013. According to Carey manager Randy Jackson, releasing the three different versions of "Triumphant" speaks to her ability to cater to multiple audiences and radio formats.
"The vintage throwback mix will remind fans of remixes she did years ago, and she's had a lot of Billboard No. 1 dance hits as well," Jackson says. "She went in and re-sang the vocals, knowing that the two verses on this first version of this single with Meek and Ross were going to be hip-hop verses where people were rapping. We wanted to have something for all of her fans."
The radio attack plan is multipronged as well. The single has already been released on YouTube in streaming format, having racked up almost 500,000 views since it was uploaded earlier this month. Island Def Jam plans to service the hip-hop version to R&B/hip-hop radio on Aug. 13, and is mapping out strategies to deliver other versions across dance formats.
Releasing three versions has played to Carey's benefit. Some fans criticized the fact that Ross and Mill overshadow the singer on her own song and gravitated toward the club-geared mixes.
"Most people probably don't understand this, but you always play to what's best for the song," Jackson says. "You don't go in and say, 'Wait a minute. I know they're rapping on these verses, but I need to be singing on these verses. Me, me, me.' It just turns out that way."
For Carey, enlisting rappers for a single is nothing new. Since the onset of her career, she's collaborated with Jay-Z, Ol' Dirty Bastard and Busta Rhymes, adding hip-hop flavor to pop-leaning tracks. The choice to release three versions of "Triumphant" mirrors a similar strategy used for 2009 single "Obsessed," for which she shot two music videos: a solo edit and a remix featuring Gucci Mane. The original version of the cut peaked at No. 7 on the Billboard Hot 100, while the club remix later topped the Dance Club Songs chart, scoring a hit across formats.
"Her idea with all her music is to get it out to her fans, and hopefully lift everyone's spirits a little bit," says Jackson, who notes that "Triumphant" was inspired by Carey's husband, Nick Cannon, and his struggle with kidney failure earlier this year. "It's really about having it succeed, and people are hearing it."
In anticipation of the single's release, Carey has already shot a video directed by Cannon and set for release in the forthcoming weeks. She has a "big performance planned soon for television," and will appear in director Lee Daniels' upcoming film, "The Butler." Of course, she also recently cut a deal to serve as a judge on "American Idol" that's rumored to be worth $18 million. During the next few months, however, Jackson insists that completing the album is her main focus.
"The album is going to be one of the great Mariah Carey albums," he says, "with a lot of stuff that you've come to love about her over the years."
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Member Since: 11/5/2009
Posts: 8,096
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tl;dr version:
Basically she knew nobody would like the single, so she released three difference singles to hopefully attract people to the song.
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Member Since: 6/25/2012
Posts: 4,354
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If she made one solid good song that could be have multiformat plays, she wouldn't have to spend time explaining these poor remixes and "promo" single. 
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Member Since: 4/21/2009
Posts: 1,472
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They are so delusional! A hit on many radio formats??? lol A flop on every format!!!
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Member Since: 1/1/2011
Posts: 10,372
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Great article. This era gonna be good! 
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Member Since: 8/30/2011
Posts: 3,378
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that pulse remix version was wasted,its amazing and her vocals in the beginning shine and it brings out the emotion of the song.Too many versions just killed the single and the original is literally a TRAIN wreck.
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Member Since: 3/5/2011
Posts: 15,589
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Bleh. No one cares about that song. Bring on the single #2 the real lead single, something that's actually good enough to be played across all formats.
The quicker we can forget the disaster that was the past week, the better. 
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Member Since: 3/30/2011
Posts: 9,692
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There's a ballad version too. Wonder if it will come out after all of this talk of scrapping it.
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Member Since: 1/20/2011
Posts: 1,686
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"...her untitled 14th album, tentatively due in March 2013."
I thought so. Good.

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Member Since: 6/26/2012
Posts: 1,247
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im happy with it, i dont think this is desperate on her part
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Member Since: 8/6/2012
Posts: 20,242
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March 2013?  why would she release a song so early?.
Well i want this album to slay so this is a good thing.
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Member Since: 7/15/2012
Posts: 35,409
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Member Since: 1/6/2012
Posts: 12,011
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ATRL Contributor
Member Since: 2/9/2012
Posts: 10,326
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Member Since: 11/10/2011
Posts: 14,820
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Mariah has always released multiple versions of songs like this. It's nothing new really.
I agree, it would be better if she did a song that was able to cross over to all formats, but that hasn't happened since What's My Name?, so I'm not sure if it's even possible anymore.
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Member Since: 5/15/2012
Posts: 4,046
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Isn't she releasing the single to early if the album is due in March 2013? Best have the single releases in tight schedule close to the album release to generate hype. :/
Anyway, bring on the 2nd single! 
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Member Since: 8/4/2009
Posts: 10,735
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Has it debuted on Billboard yet or no?
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Member Since: 9/9/2011
Posts: 4,293
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Quote:
Originally posted by BPD
Has it debuted on Billboard yet or no?
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It's currently charting on the R&B/Hip-Hop Songs chart. It was digitally released this week. Remix EP is coming next week.
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Member Since: 8/3/2010
Posts: 71,871
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Quote:
Why Mariah Carey Released Three Versions of "Triumphant"
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So she released 3 versions and not a single one of them did anything 
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Member Since: 9/9/2011
Posts: 4,293
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Quote:
Originally posted by RatedG²
So she released 3 versions and not a single one of them did anything 
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The title is kinda misleading because she will only release digitally the Vintage Throwback and Pulse versions next week.  It should be "is releasing". 
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