What do you think 16-25 white women play during road trips??? Femme Fatale?
Its a bunch of trendy HIT music on one CD that's put together fairly cohesively and costs 10 dollars in comparison to 26 dollars you'd pay using US itunes. It also takes away the trouble of putting them in a playlist and burning to a CD that you can play in your car. Not to mention it eliminates the possibilities of taking your eyes off the road to change a song on your ipod and possibly getting a ticket for texting and driving.
Hell, I need to start buying Now! CDs.