Lady Gaga's going big for her new fragrance, 'FAME.'
The promotional/marketing blitz for the perfume began today at retailers worldwide.









Lady Gaga's fragrance will be available in the US on August 22nd, 2012 and will be gradually rolled out worldwide following that date. To add more hype to the release, she'll be covering September's issue of VOGUE magazine and releasing a television advertisement. Just yesterday she announced the title of her new album, ARTPOP.

Will you be purchasing FAME?

Originally posted by hausofbryan Just yesterday she announced the title of her new album, ARTPOP.

Originally posted by MikeFenty I've never seen so much promotion for perfume

Originally posted by MikeFenty I've never seen so much promotion for perfume

Originally posted by Boop 3 pics and you've never seen so much promotion? Doing THE MOST once again _ Anyway, back to the interesting topic: I can't wait to smell it and to see the commercial

Originally posted by MikeFenty I've never seen so much promotion for perfume