hmmmmmmmmmmmmmm...this is interesting

I hate Hip Hop but i will take it any day over the stuff they playing now.

this

That sounds accurate, but it sucks for people like me who like Hip-hop.

There wasn't a lot of Hip-Hop on Pop radio in 2010 either tho Hip-Hop took a big hit in 2008 when Dance Pop became big, didn't it?

Didn't Rack City just become a top 5 hit

I'm fine with this. It had its times in the 2000s now we are moving in. We have rhythmic and urban for that

And Black and Yellow hit number one too.

I wonder why

Hip Hop nowadays is less extreme/ ratchet now

it's more..... mellow

On the Hot 100, not Top 40 radio.

I really want hip hop to surge again.

b.o.b, eminem, and drake slayed pop radio back in 2010 tho but i get yout point

but pop is the biggest radio format if you dont spins from pop you cant really have a hit

I rarely listen to radio anyway, but now that I think about it... the last rap song I heard more than once on my local station was Take Care or ****** in Paris.

I remember listening to pop radio in the early 2000's (02-05 probably) and just every track played was some tired hip hop garbage. I'm not saying I hate the genre, but what was on the radio was the genre at its worst. Thug posturing, misogyny/drugs glamorizing, pop artists from the 90s attempting to make hiphop songs as a bid for relevancy (sound familiar?), rampant materialism, bling, 'get bitches,' overt masculine banality, and all the hood cliches you could possibly conceive of were in every top 40 song and it was just a headache to listen to. In that sense, I don't blame why women were turned off to it all after a while.

Being that trends in music appear to be cyclical, sugary pop music from the 90s looks to have made its way back into the mainstream. Acts like Katy Perry, Kesha, Rihanna's singles, Lady Gaga at her most innocuous, etc. And it makes sense it would appeal to most demographics, since it's largely non-offensive and its material constantly embraces an escapism that audiences relate to in a time of war and recession (songs about material wealth seem out of place, like how Watch The Throne's first single Otis was commented by bloggers).

It's no surprise to me that in an environment that caters to the tastes (or lack thereof) of a populace that wants their music as sweet and substance-free as possible (no shade, I enjoy my dance pop here and there), young boy bands and teeny bopper performers are back with a strength.

But just how early 2000's hip hop becoming mainstream was a result of people getting fed up with the shallowness of all the candypop of the 90s, perhaps were poised to see rap and hip hop take the top 40 again. Considering the wide embrace of artists like Azealia Banks, Frank Ocean, etc. in underground circles and in Europe, it may be happen sooner than we think.

Well then theyre **** outta luck. I'm sure it won't be hard for established artists (Kanye, Eminem, drake, jayz) etc.. I just think its gonna be harder for new up and coming hip hop acts

this is really sad because hip-hop is a good genere of music, songs like "both of us" "crew love" "mirror" and "mercy" deserve to smash, they are doing the same with r&b they dont play any r&b songs on pop which is why "climax" couldnt become a bigger hit, but everything changes and im actually glad that more adult contemporary songs are taking over more room for kelly, p!nk, demi, avril, adele, gotye, and fun to slay