The Hollywood Reporter:
The J.Lo Effect: $15 Million Becoming the New Standard as Reality Salaries Soar
11:54 AM PST 2/15/2012 by Lacey Rose, Shirley Halperin
No longer interested in unknowns, networks are paying more than ever in their bid for big names like Howard Stern, Christina Aguilera and Jessica Simpson.
This story first appeared in the Feb. 24 issue of The Hollywood Reporter magazine.
Call it the J.Lo effect. When American Idol producers agreed in 2010 to pay pop music superstar Jennifer Lopez about $12 million to replace Simon Cowell on the Fox competition's 10th season, little did they know they were setting off a gold rush. More than a year later, the C-listers that once populated the judges panels on reality shows have given way to a new crop of increasingly bold-face names demanding big-time paydays.
And networks, desperate to stand out in a crowded reality landscape, are happily ponying up. In early February, NBC re-signed The Voice judge Christina Aguilera to a new deal that will pay her roughly $10 million for the show's upcoming third season. Howard Stern will make about $15 million when he joins the judges panel on NBC's America's Got Talent this summer.
Lopez is believed to be garnering in the $20 million range for her second season with Idol, according to knowledgeable sources.
"Idol is really what started the trend," says one top unscripted executive, noting that the gamble and subsequent ratings success of the Lopez casting raised the bar for other shows going forward.
http://www.hollywoodreporter.com/new...d-stern-290871
all sources said JLo got paid 20 million.
#OOP
